- Maria Fuentes LacoutureStrategic MarketingKing's Business School 21 - 23 October 2024 Course Director: Dr Matteo Montecchi

Maria Fuentes Lacouture
Strategic Marketing
King's Business School
21 - 23 October 2024
Course Director: Dr Matteo Montecchi
Maria Fuentes Lacouture
As organisations strive to thrive in today's dynamic and rapidly changing market landscapes, mastering an effective marketing strategy is crucial. A robust marketing strategy not only helps organisations navigate diverse macro-economic contexts but also addresses evolving consumer preferences and meets a wide array of societal needs.
Our Strategic Marketing executive short course is meticulously designed to empower marketing professionals and those in related roles to think strategically about the most pressing issues and challenges in the field.
Skills / Knowledge
- Examine complex marketing problems and formulate strategic solutions based on data insights
- Stay ahead with knowledge informed by world-leading research and contemporary strategic marketing practices
- Explore how the latest technologies such as generative AI, machine learning, and immersive environments can be integrated into your marketing strategies to enhance efficiency and effectiveness
- Learn to design innovative marketing strategies, set clear objectives, monitor performance, and maximise return on investment to capitalise on market opportunities
Issued on
October 23, 2024
Expires on
Does not expire